Tuesday, April 24, 2012

Stephen Pidgeon: Give donors more digital feedback

Stephen Pidgeon: Give donors more digital feedback: 've just come back from the huge Association of Fundraising Professionals conference in North America, held this year in Vancouver, Canada. The current conference fad is a plethora of sessions on story-telling, and some are pretty good. But so many conference sessions nowadays simply explore new techniques to screw more donations out of supporters. Few sessions describe fundraisers demonstrating to their donors with absolute clarity what impact their kind donations are having on the problems portrayed.

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